Why Car Colors Mean More Than You Think

February 19, 2016 - Car Detailing Customization
Why Car Colors Mean More Than You Think

If you’re serious about purchasing a new car, you might be too centered on trim levels, option packages, security features or financing to think about your next car’s color. In a world filled with color, a lot of people favor black and white – at least with regards to cars. Whether it’s a little red Corvette or a pink Cadillac, deciding on just the right color can be as important to car buyers as price and options.

Resale value is the main reason to spend time thinking about car color when deciding on your next vehicle. Color can easily influence your vehicle’s resale value by hundreds or even thousands of dollars. Well-known colors are more valuable on the used-car marketplace than unpopular colors.

Color preferences change throughout time and may differ by region or vehicle type,. The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence color choices.

What colors are safe? Those black, white and silver vehicles may seem boring, but they may stand a better chance of returning a little more at resale time than an oddball or fad color, like today’s brown, orange or, yes, pink cars, especially if the wild color gets dropped, experts say. While many drivers say they like to see brightly colored cars on the road, a large number of drivers disclose they’d prefer not to own a brightly colored car.

Here’s another interesting reason why car colors matter more than you might think: Color can affect safety and theft statistics. One study implies that white cars are less likely to get involved in accidents. Also, vibrant colored cars are more frequently stolen than cars painted in a muted color.

There are other considerations, too. Lighter-colored cars are less inclined to show dirt and scratches. Car colors don’t appear to affect insurance rates, but the question is open about whether a flaming-red sports car is more likely to catch the eye of a traffic cop.

As there are always exceptions, it’s good to remember that certain colors look better on specific vehicles, for example, a little yellow convertible is much more appealing than a bright yellow minivan. While we don’t essentially believe a driver obsessed with yellow should pick out a silver car to make a smart financial move, we do think it’s important to spend some time thinking about the color choice for your next car before signing the papers. provides VIN check reports as an official consumer access provider for the National Motor Vehicle Title Information System (NMVTIS). Sources of data include state DMVs, junk yards, salvage yards, and insurance carriers which are mandated by law to report to.’s mission is to make free vehicle history report.

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